Adrian was raised in a very close and caring family environment. He became a heavy smoker after high school. Adrian understood after having smoked for 14 years that smoking is self-destructive. After trying patches, gum and cold-turkey all of which failed, he realized he was trapped. 

 

Later in life, he was introduced to the positive effects of affirmations.

 

First the result – In July 2006, Adrian created a self-help affirmation program of recorded messages and altogether succeeded in quitting in FOUR DAYS and after 44 cigarettes. He has not smoked at all from that day onwards nor has he had the urge to smoke. 

 

His personal self-help program is a forerunner to iMorph’s CigFree: A brief outline of his success.

Adrian educated himself on how and when affirmations work BEST and immediately began to test it on Family and friends. He recorded 3 one sentence personal affirmations on his Nextel flip phone in his own voice to create the feeling that he is speaking with himself repetitively. Adrian made sure he REPLAYED his personal affirmations to himself while smoking.  

 

He didn't try to physically quit. Adrian allowed the affirmations to "sink in" over time and saturate his subconscious through repeated playback of his personal affirmations.

 

His circle of smoking friends and their friends, having learned that he successfully stopped smoking, asked to try to quit also. After a few years, Adrian began to look at his program as a potential business opportunity and sought to test it with others. He selected a group of habitual smokers who volunteered to determine if affirmations can work to reduce or stop their smoking, or if it were only a temporary positive occurrence. All had tried other cessation methods that failed and all felt they were “Trapped” in an endless smoking addictive maze. 

 

 

His Layman’s tests  

 

Adrian created a study using ROBO calls to test if prerecorded audio affirmations can work on others as well. He selected a test group of 20 adult smokers of varying ages with histories of smoking ranging as much as 30 years. His two requirements were: They were daily smokers; and wanted to stop smoking. 

 

His results:

16 experienced a positive change in their habits after 3 days of which: 

8 permanently quit by the 6th day; 

8 realized a major slowdown in smoking in less than 10 days; and 

4 showed no signs their habits would change. He was, however, unable to track and confirm the 4 didn't answer the ROBO calls with any regularity and thus may not have wanted to stop smoking. 

 

Adrian believes the results would have proven more successful had the calls coincided to the exact times the volunteers lit a cigarette rather than receiving random ROBO calls during the day that did not correspond to the time each subject smoked.  

 

To turn this approach to a successful business model, he realized he had to build an automated technology that would insert the efficacy of immediacy into his smoking cessation affirmation program. Essentially our iMorph today. “His search began.”